Wednesday, March 23, 2011

How I Learned To Stop Worrying And Love Rebecca Black.

It's out there, we've seen it, and now that she's appeared on the Tonight Show, it may be over. That's as high as it goes, right? You get on Jay Leno, the world gives you a round of applause, we all move on. Maybe.

Or maybe, the Arc Music Factory pumps all of their resources into making sure their first authentic success doesn't stop barreling forward. Maybe the album drops in June, to correspond with the top 5 episode of American Idol. Maybe we're all in this together, and we should all learn, like we always have, to buckle down and weather this, as a nation.

I wasn't at that show, but Martin sure seemed to actually have fun with it, and so did the roomful of Rockwood regulars, who were no doubt asking themselves the whole time whether they were enjoying it juuust a bit more than they ought to have.

For performers trying to make it, to hear Ms. Black's story as told to Leno is to experience the gnashing of one's own teeth to powder: she had, like, "always been interested in music for a long time," and had her mom call Arc, and nextthingyaknow. Her reason for choosing "Friday," however, was because it was the only song presented to her that didn't try to sell her as a sex object, which I can totally respect -- remember Mandy Moore at 15? No?

My best guess is that after being told that this song and that song were too this or too that, the writers at Arc threw her this banal tidbit as a joke: who on earth would sing a song about eating cereal and taking the bus to school? ....And Rebecca Black answered their question, and ran at it full boar. The fact is, it went viral, which any independent performer will tell you is the gold we pan for every time we click "upload."

If anything, we can learn from this. If you want this attention, you have to be willing to go where Ms. Black went, you have to be willing to work with the people she worked with, and you have to be willing to take, and maybe be in on the joke that you'll become. Otherwise, keep working the trains to get those 50 asses in those 50 seats, because those seem to be the options here.

Alternately, Simon Cowell may be fishing around for song submissions for the full-length, so if there were a song you wanted to write about taking a sun-dappled walk in the park, you might want to put down the haterade and pick up a guitar.

....I'm just saying.

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